Lobbying and advocacy, or policy influencing, is a powerful tool. It is used to address systems, rather than symptoms. Advocating for better policies generates positive change for disadvantaged people, groups and countries. Its reach is vast, and its approach tackles the systematic causes of problems, thus empowering local voices and promoting the sustainable development of countries in the global south. Lobbying and advocacy means acting as a watchdog, and much more than that. It concerns cooperating, establishing networks and partnerships, complementing each other’s work, conducting in-depth, long-term research, responding flexibly to new knowledge and opinions, developing alternatives and persistently pursuing policy reform.
The strength of lobbying and advocacy
In its publication on the strength of lobbying and advocacy, the Fair, Green & Global Alliance presents ten recommendations from the field, to effectively and powerfully lobby and advocate.